The challenge for Indian telcos – four lessons from other industries

Anupama Wagh Koppar

The telecom market in India is undergoing rapid change. There are all the operating systems (OS) and the handset makers. There are the newer services like mobile health, mobile commerce and mobile education, social media and web-based solutions. It is a picture that is still coming together. And it's a chicken and egg situation. Which OS do you develop apps and solutions for? Which solutions are likely to be most used and what impact can that have on which operating system is preferred? Many questions, with no easy answers.

But that doesn't stop the industry from building scenarios, and using insights from other categories. When one draws a parallel from other industry categories, some interesting lessons emerge for Indian telcos:

#1 Content before channel: Apps before OS and before service provider