Highways Agency - Don't Be That Guy

The Highways Agency is a government agency responsible for England's road network, including tackling congestion, informing road users and improving safety.

Highways Agency - Don't Be That Guy

Agency name: Iris Nation ltd Client name: Highways Agency Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

Background:

The Highways Agency (via the Central Office of Information) is a Government agency responsible for England's strategic road network - managing traffic, tackling congestion, informing road users, improving safety and minimising adverse impact on the environment.

Previous state of campaign:

They focused on specific issues (such as towing your caravan safely), but had not embarked on a national campaign to tackle the root causes of congestion.

Challenge:

The Highways Agency is...

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