Coca-Cola - Coca-Cola Sing-a-Long

Coca-Cola has a partnership with Radio 3FM of the Netherlands and has long been a supporter of the station's programme of social involvement.

Coca-Cola - Coca-Cola Sing-a-Long

Agency name: LEMZ Client name: Coca-Cola Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

Coca-Cola is the world's largest producer of non-alcoholic beverages. It is a partner of radio 3FM's Serious Request show and supports the programme based on its policy of broad social involvement. Every Christmas time, 3FM Serious Request raises funds for disaster relief around the world. Three DJs spend six days without food in a Glass House to raise money for refugees worldwide.

The campaign challenge was to leverage PR to raise awareness of the partnership between Coca-Cola and...

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