O2: 3D Rugby

ARCHIBALD INGALL STRETTON…

JUDGE'S COMMENT:

"This was a worthy winner in so many ways. It's very much a post-modern piece of direct marketing in that it incorporates the principles of direct marketing, while also incorporating elements from other disciplines, such as PR, sponsorship and event marketing. And it uses the new digital technology in the best way possible -in the service of an idea rather than as the source of it. You would be hard pressed to improve on this – unless of course the client had sponsored the Welsh national team, rather than that of our Saxon occupiers."

Rory Sutherland

Chair of the 2010 DMA Awards Panel of Judges

CLIENT • O2

THE TEAM

James Bartram

Matt Morley-Brown

Geoff Gower

Kristian Foy

Sam Slee

Mark Hanson

Jon Biggs