Product placement in entertainment media: Proposing business process models

Susan Chang

Ball State University

Jay Newell

Iowa State University

Charles T. Salmon

Michigan State University

Introduction

Reese’s Pieces in E.T.: the Extraterrestrial, General Motors vehicles in Transformers, Coca-Cola on American Idol, Ray-Ban sunglasses in Men in Black, Fed-Ex in Cast Away, Ford Explorer in Survivor, Junior Mints in Seinfeld