Intermarché: Inglorious fruits and vegetables
State of the Marketplace & Brand's Business
The European Union made 2014 the European year against food waste. As the third French retailer, Intermarché decided to do something specific in France. Every day, people throw away tonnes of food, which costs every French person €400 ($545) a year. Moreover, in France 40% of food waste concerns fruits and vegetables that are discarded because of their aspects (57%).
Intermarché is the 3rd supermarkets chain in France (1800 stores). It has the largest stores network with one point of sale every 17km. It is also the only French food retailer to possess its own production factories and to produce their own products/brands. Unlike its French competitors, each Intermarché's storeowner is independent and can choose their own local partners. The mission of the whole group is to help their customers bringing down the cost of living.