Warc Webinar: Shopper marketing in 2015

Following the publication of Warc's Toolkit 2015, this webinar delves deeper into the chapter 'Shopper Marketing in 2015'.

David Tiltman (Head of Content, Warc) is joined by Tom Jefferies (Senior Manager, Deloitte Digital) to discuss how brands are exploring new ways to combine online and offline retail and how total retail is customer-led.

Patrick Fitzmaurice (Managing Director, US-based Path to Purchase Institute) looks at 'Why the path to purchase changes marketing' and with the help of a case study from 'Effortless Meals' helps you understand why the complex discipline of shopper marketing requires manufacturers and retailers to change how they think about and engage with shoppers in order to capture growth at retail.

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