Sponsorship: Maximise the sports linkage

This article sets out the importance of activating sports sponsorship deals to bring the brand to life and drive business results.

Maximise the sports linkage

Jason Klein88 Marketing

Admap: Boost the impact of sponsorship

This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies.

The key to sports sponsorship activation is to maintain focus on the objectives, create an effective plan, allocate sufficient resources and establish metrics. This will help bring your brand to life, break through the clutter and, ultimately, drive business.

During the 1950s, the Elsie Ice Cream brand ran a promotion with the Brooklyn Dodgers where under-16s received a free Grandstand ticket when they mailed...

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