VISA: Can I Tell You Something?

Campaign details

Brand Owner: VISA
Agency: AlmapBBDO
Brand: VISA
Country: Brazil
Industry: Financial Services
Channels Used: TV, Cinema, Online Video

Executive Summary

This campaign aimed to get Brazilian consumers to favour their cards over using cash, by highlighting the cards' attributes of being comparatively modern, convenient and safe. In order to achieve this, it launched a series of TV ads that showed different consumers from different age groups and social classes purchasing different low-cost products – challenging the perception that cards were for expensive purchases only. Post-campaign, the number of debit transactions processed by VISA grew by 19.7% - and the campaign catchphrase ("Can I tell you something?") became popular on social media.

Campaign background