Taking Harry Potter into the digital world: Insights from Pottermore

John Davidson

Brand names don't come much bigger than Harry Potter. Having started life with JK Rowling's series of seven wildly-popular books about the titular young wizard published between 1997 and 2007, the magical universe has since been expanded everywhere from the silver screen to theme-park attractions.

"Harry Potter is a multibillion dollar brand. JK Rowling is arguably the bestselling author in the world … This series of books is the bestselling book in the world behind only three: the Bible, the Quran and Chairman Mao's Little Red Book," Susan Jurevics, the chief executive of Pottermore, a free-to-use online platform developed by JK Rowling and Sony, told delegates at the Festival of Media Global 2014.

"We've sold more than 450 million books across 77 languages. And the eight feature films from Warner Bros have garnered more than $8 billion at the global box office. We've got experiential environments in Hollywood, Orlando, and soon to be Osaka in Japan," she added. "It's a trans-media story."