What do wearable devices bring to market research? Are wearable devices like Google Glass viable alternatives to mobile handsets for market research?
Alex Johnson Kantar
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Introduction
Wearable technology has received much recent attention, as Google and Samsung launch the first models and early adopting consumers rush to buy; and with Samsung set to release Samsung Glass, its version of Google Glass, the market is considered to be huge by commentators.
A number of fitness-related wearable devices (such as Fitbit or Nike's FuelBand) have been on the market for some time,...