JetBlue Airways: Election protection

Category: Transportation
Brand/client: JetBlue Airways / JetBlue Airways
Lead agency: Mullen

State of the marketplace & brand's business

JetBlue always prided itself on flying the other way when it came to category expectations. Baked into its DNA was a revolutionary idea—bring humanity back to air travel—and they never wavered in their commitment to exemplary flying experience with a refreshing promise of always trying to do what is right for its customers, whether that is excellent customer service, unlimited snacks, complimentary DirecTV or lots of legroom.

We live in an era where new aircraft and upgraded in-flight services help the legacy air carriers catch up (at least on paper) to JetBlue, and the legacies don't hold back in telling consumers. Nowhere is this truer than in New York.