Volvo FH launch

Agency: Forsman & Bodenfors Gothenburg
Advertiser: Volvo
Brand: Volvo Trucks
Country: Sweden

Objectives

Volvo Trucks wanted to create maximum interest in the global launch of the new Volvo FH – which took place 8-24 months before the new truck was to be introduced and sold on the local markets.

Volvo Trucks also wanted to reach a much wider audience than a traditional B2B campaign, in order to reach influencers and media, and ultimately the purchasing target group, especially new conquests. All with a very limited media budget.

Concrete objectives for the case period:.

- Create maximum interest in the global launch of the new Volvo FH truck – 8-24 months before sales start on the local markets.

- Reach new, broader target groups and in that way affect truck drivers and others who have influence over the purchasing of trucks – with a very limited media budget.