DELA: Why wait until it's too late?

This campaign, for a Dutch financial services brand specialising in funeral insurance, used emotional TV ads to overcome consumer scepticism about the sector.

DELA: Why wait until it's too late?

Agency: Ogilvy & Mather AmsterdamAdvertiser: DELABrand: DELA Funeral InsuranceCountry: The Netherlands

Objectives

DELA is a not-for-profit cooperative with 3 million members. By combining the efforts of all its members, DELA can deliver quality of service, profit sharing and a purchasing advantage. DELA offers services before, during and after funerals. Think of funeral insurance, care for relatives of the deceased, assistance in donations, testaments and custody. But also saving products and death risk insurance. You can become a DELA member directly or via an insurance agent.

The...

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