Situation Stockholm: CV campaign

This case study describes how Situation Stockholm, a magazine sold by homeless individuals in Stockholm, Sweden, cut through apathy by helping consumers connect with the sellers.

Situation Stockholm: CV campaign

Agency: Ingo StockholmAdvertiser: Situation StockholmBrand: Situation StockholmCountry: Sweden

Objectives

About Situation Stockholm

The business idea of Situation Stockholm, a magazine sold by homeless individuals, is to raise awareness around homelessness, more pragmatically, give the homeless an opportunity to make a bit of money. Most people in Stockholm are well familiar with Situation Stockholm as the magazine has existed since 1995.

Macro situation: pressure on homeless people

The number of homeless individuals in Stockholm has increased by approximately 10% over the past years, mostly due to a growing inflow of...

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