The Depaul Box Company: Don't raise money, make money

Agency: Publicis London
Advertiser: Depaul UK
Brand: The Depaul Box Company
Country: United Kingdom

Objectives

Depaul UK is a charity that helps young people who are homeless, vulnerable and disadvantaged.

80,000 young people experience homelessness each year, most often through no fault of their own.1 In the face of this, Depaul UK provides front line services for young homeless people nationwide. By front line services, we mean literally picking people up off the street at the moment when they are most vulnerable and finding them secure accommodation at a second's notice.

Like most charities, Depaul UK relies upon voluntary donations to fund this vital work.

But developments over recent years have put this income stream under threat. Over the last 5 years, Depaul UK's voluntary income stream has become unpredictable and unsteady — and total income has decreased every year for 5 years. (FIG. 1).2