Allstate Insurance: Save11

Agency: Leo Burnett Chicago
Advertiser: Allstate Insurance Company
Brand: Allstate Insurance
Country: USA

Objectives

This is not a case intended to build awareness or drive sales for a brand. It's far more important.

Overall Objective: Save teen lives

The #1 killer of teens is not what you think. It's not drugs, alcohol, bullying or violence. The truth is, it's car keys. At the time we started our mission, auto accidents resulted in over 4,000 teen deaths a year1. While there was no shortage of chatter and messaging about this issue, nobody was taking action. As the #2 auto insurer2, Allstate saw this tragedy firsthand. America was facing an epidemic too deadly to ignore and something had to be done.