Walmart seeks to solve marketing's "software problem"

Stephen Whiteside
Warc

What's driving retail in a new digital ecosystem? According to Walmart, "It's a software problem."

Brian Monahan, vp/marketing for Walmart.com, the online presence of the world's largest retailer, told delegates at the Advertising Age 2014 Digital conference that automation is transforming every market it touches.

"That's the world we live in. Milliseconds matter. And in order to navigate this world, we require powerful software." And whether the subject is buying programmatic advertising from an office on Madison Avenue or customers scanning barcodes with a smartphone in one of Walmart's thousands of stores across America, automation is transforming every market it touches. "That's the world we live in. Milliseconds matter. And in order to navigate this world, we require powerful software."