Books that influenced me

Mark Ringer
Anthem

Ringer is executive creative director at Anthem. Before joining the agency in September 2012, he had spent five-and-a-half years at TBWA as executive creative director in Hong Kong, with Greater China and Asia- Pacific responsibilities.

1 The Art of Looking Sideways

By Alan Fletcher
Published by Phaidon Press, 2001

The book inhabits the intersecting world of art and commercial creativity. It can be opened at any page and it ignites thought. It is also deceptively good at helping to form cultural opinions that can be applied in a commercial creative environment.

2 The New Oxford Dictionary of English