2014 China Digital Playbook for brand marketers

This report highlights key focus areas for brand advertisers involved in digital marketing in China, where smartphone adoption is the highest in the world.

2014 China Digital Playbook for brand marketers

GroupM Interaction

Table of contents

  1. Be "always-on" in "real-time"
  2. Spotlight China's post-90s generation
  3. Visualize your content
  4. Get 5% of China sales online
  5. Bridge connections
  6. Socialize your business
  7. Build data assets
  8. Get cross-screen optimized
  9. Afterword and conclusion

Introduction

Turning the corner on "digital panic" and hitting digital stride in 2014

The speed with which the digital revolution has rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring...

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