2014 China Digital Playbook for brand marketers

GroupM Interaction

Table of contents

  1. Be "always-on" in "real-time"

  2. Spotlight China's post-90s generation

  3. Visualize your content

  4. Get 5% of China sales online

  5. Bridge connections

  6. Socialize your business

  7. Build data assets

  8. Get cross-screen optimized

  9. Afterword and conclusion

Introduction