Smart homes, connected cars and low-cost smartphones: Insights from Mobile World Congress 2014
Mobile has been the subject of almost unprecedented levels of buzz, excitement and experimentation in recent years. The hype may not have entirely subsided, but many brands are now looking beyond it to find ways of engaging more deeply with specific audiences, and of making fuller use of existing technologies – be that in stores or in consumers' homes.
Following on from the recent Mobile World Congress 2014 in Barcelona, four leading executives from across the communications industry shared their views about the most important thinking and trends that emerged from the event with Warc.
William Rusack, mobile director, Carat
This year was my first experience of MWC, and I can see why it's held in such high regard by the 85,000 people that descend on it: a combination of exciting new technology (big and small), surrounded by a beautiful city, and a chance to explore and learn.