How Mondelez used Facebook to sell more Creme Eggs

This event report discusses some of the ways that market researchers are seeking to leverage social media.

How Mondelez used Facebook to sell more Creme Eggs

Joseph CliftWarc

Mondelez International has established itself as a pioneer in the social media space, a status cemented by the celebrated "blackout tweet" sent by the official account for the Oreo cookie brand during the 2013 Super Bowl.

But the company is also leveraging this channel for more enduring – if less attention-grabbing – purposes, as Rob Ellison, a media manager from Mondelez UK & Ireland, was able to show delegates at Impact 2014, an event organised by the Market Research Society and held in London in March...

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