Art Re-invented - How an eTailer became a household name

Campaign details

Agency: Mekanism
Media: PrecisionDemand
Research: PrecisionDemand

Background Inc. is a privately held company headquartered in Emeryville, CA near San Francisco and founded in 1998. The company aims to be the world's leading authority in wall décor. is new breed of dot com company that enables customers to interactively search over 700,000 pieces of artwork using their iPad, laptop, or mobile device. Using its factory, then manufactures custom made-to-order framing, specialty printing, in just-in-time fashion, and delivers their artwork for mounting in the home. Art offers every style of art work conceivable from posters to classic oil paintings, and even artist-commissioned works.