ANA Multicultural Excellence Awards 2013: Meet the winners
In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community. The 13th annual ANA Multicultural Excellence Awards showcased winning campaigns in nine different categories. In October, the ANA, in partnership with MarketShare, presented the first ever Marketing Analytics Leadership Award to USAA, for exceptional application of analytical rigor to marketing decision-making. And four young marketers, all under the age of 32, received the Rising Marketing Star Award for their valuable contributions to their marketing organizations. Read on to learn more.
Gillian Smith, chief marketing officer at City Year, holds up one of 30,000 tweets to use the #MakeBetterHappen hashtag, the central component of the Boston-based nonprofit's awarding-winning print campaign.