The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion

Peter Pynta

Neuro-Insight Pty Ltd.

Shaun A. S. Seixas

Neuro-Insight Pty Ltd./Swinburne University of Technology, Melbourne

Geoffrey E. Nield

Neuro-Insight Pty Ltd.

James Hier

MEC Australia, Sydney

Emilia Millward

Seven Network, Sydney

Richard B. Silberstein

Neuro-Insight Pty Ltd./Swinburne University of Technology, Melbourne