Navigating a market slowdown: Examples from India
Bindu Nair
As India's economic growth slows, the spotlight at the 13th CII Marketing Summit – held in Mumbai in late 2013 – was trained on the challenges that face marketers during tough financial times.
Learn from the Lipstick Index
Samrath Bedi, executive director at Forest Essentials – a luxury Ayurveda cosmetics manufacturer in which Estée Lauder holds a minority stake – was of the view that slowdowns are part of a cyclical process. As a marketer, it is therefore imperative not to hit the panic button when confronted by recessionary situations....