WFA Global Marketer Week 2014: Global advertising spend & economic outlook, 2014-2015

Joseph Clift
Warc


A version of this report was originally published in the 2014 Annual Report of the World Federation of Advertisers


Adspend around the world is set to see consistent growth over the years to 2015, reflecting a general improvement in the broader economy, according to latest forecasts from Warc.

Overall, adspend is predicted to increase by +5.2% in 2014, reaching $554.5bn at current prices for the year. This is a significant jump from 2013's growth rate of 3.2%, and is set to be reinforced by another strong year in 2015, during which global adspend is forecast to rise by a still higher 5.5%.


Source: Warc Data & Forecasts