Pandora Toyota Sessions: TOKiMONSTA
Brand owner: Toyota Motors Sales USA
Agency: Saatchi & Saatchi
Country: The United States
Campaign objectives and goals
In the spring of 2013, Saatchi & Saatchi approached Pandora looking for an engaging, social, artist-based, consumer experience that would help Toyota, a leading automobile manufacturer, drive purchase intent and brand awareness of key model launches among adults 18-49.
Based on the campaign objectives, Pandora created Toyota Sessions, a custom artist series focused on the life and career of emerging artists. This is a first-of-its-kind programme on Pandora that brings personal music discovery to life through cross-platform audio/video content and live concert experiences.