Pandora Toyota Sessions: TOKiMONSTA
Laura Woods
Campaign Details
Brand owner: Toyota Motors Sales USAAgency: Saatchi & SaatchiBrand: ToyotaCountry: The United States
Executive summary
Campaign objectives and goals
In the spring of 2013, Saatchi & Saatchi approached Pandora looking for an engaging, social, artist-based, consumer experience that would help Toyota, a leading automobile manufacturer, drive purchase intent and brand awareness of key model launches among adults 18-49.
Solution
Based on the campaign objectives, Pandora created Toyota Sessions, a custom artist series focused on the life and career of emerging artists. This is a first-of-its-kind...