Pandora Toyota Sessions: TOKiMONSTA

Laura Woods

Campaign Details

Brand owner: Toyota Motors Sales USA
Agency: Saatchi & Saatchi
Brand: Toyota
Country: The United States

Executive summary

Campaign objectives and goals

In the spring of 2013, Saatchi & Saatchi approached Pandora looking for an engaging, social, artist-based, consumer experience that would help Toyota, a leading automobile manufacturer, drive purchase intent and brand awareness of key model launches among adults 18-49.

Solution

Based on the campaign objectives, Pandora created Toyota Sessions, a custom artist series focused on the life and career of emerging artists. This is a first-of-its-kind programme on Pandora that brings personal music discovery to life through cross-platform audio/video content and live concert experiences.