Once Again: The Tagging Drive
Siju RS, Venkataraghavan Srinivasan and Manasi Trivedi
Campaign details
Brand owner: Once AgainAgency: Ogilvy & Mather, BangaloreBrand: Once AgainCountry: India
Executive summary
Make more with less: how an unheard-of non-profit got people to donate old items without spending on marketing
Once Again is a year-old non-profit organization based in Bangalore, India. Its unique operating model is to accept old items instead of cash, and sell those items in communities it works with. The funds generated from those sales are ploughed back into community projectslike a crèche,...