Tang: Kid empowerment movement leads to saving the environment
Jean Kristle Yu
Campaign details
Brand owner: Mondelez InternationalAgency: Ogilvy & Mather Philippines (comprised of Ogilvy & Mather Advertising, OgilvyOne and Social@Ogilvy); Full Circle Communications; Global Visions Events & Marketing NetworkBrand: TangCountry: The Philippines
Executive summary
Tang Philippines, a trusted brand known for its delicious fruit-flavoured powdered beverages, has become more than just a brand of juice drink. With its 2013 campaign, 'Handa–Inom– Gawa' ('Prepare–Drink–Act') Tang went beyond the mere concept of refreshing the thirst of the Filipino youth. This movement was a call...