Emirates NBD: The Awesome Travelling Machine

Tahaab Rais

Campaign details

Brand owner: Emirates NBD
Agency: FP7/DXB (part of McCann Worldgroup)
Brand: Emirates NBD
Country: United Arab Emirates

Executive summary

This case study shows how Emirates NBD, a leading bank and brand in the UAE with an active and growing social media presence, created a fully mobile, remote-controlled ATM called 'The Awesome Travelling Machine'. The filming of customer reaction to The Awesome Travelling Machine in public locations such as malls, walkways and promenades led to a massive viral hit for Emirates NBD, with more than two million views, and brought not just an ATM to life but also a brand proposition. This clutter-breaking, distinctive banking idea entertained people across social platforms, generated fans, likes, followers, and was indeed remarkable.