Purina ONE: Engagement and proximity

This case study describes how Purina ONE, the pet food brand owned by Nestle, increased its social media following in France.

Purina ONE: Engagement and proximity

Myriam Samaoli, Philippe Torloting and Charlene Gelder

Campaign details

Brand owner: NestléAgency: MoxieBrand: Purina ONECountry: France

Executive summary

Purina ONE already possessed a large community on Facebook, but this case study shows how it set out to increase its community and, at the same time, retain a good activation rate. This included gaining a proximity with the target on Facebook and the diffusion of viral videos on the YouTube channel, the results for which included a total of 111,000 Facebook fans to date; reaching number one in France...

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