Tic-Tac celebrates creativity

Gaël Solignac-Erlong, Valérie Schetzel and Aurélie Talbi

In this case study, the objective for Tic-Tac France, the confectionery brand, was to build a stronger relationship with its social media following through a content and co-creation strategy.

Tic-Tac celebrates creativity

Gaël Solignac-Erlong, Valérie Schetzel and Aurélie Talbi

Campaign details

Brand owner: Ferrero GroupAgency: MoxieBrand: Tic-TacCountry: France

Executive summary

In this case study, the objective for Tic-Tac France was to interact with their target audience on Facebook and create the strongest possible engagement through the diffusion of Tic-Tac content, in order to build a strong relationship with the community. Furthermore, Tic-Tac wanted to celebrate their fans' creativity by organising a contest called 'Design Ton Pack' (which translates as 'Design Your Pack'). In addition, professional artists were also asked to submit pack...

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