Global Marketing Index, February 2014: Improving trading conditions boost marketer optimism

Suzy Young

  • Headline GMI increases in February, backed by improvement in business conditions in the Americas
  • Marketing budget growth slows, but planned spend continues to rise
  • Mobile and digital (excluding mobile) budgets continue to show highest monthly growth

Marketers’ optimism was underpinned by rapidly improving trading conditions in February, according to the latest data from Warc’s Global Marketing Index.

Across all featured regions, the headline GMI measure – which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets – recorded an index reading of 58.0 in February, a rise of 0.1 points from January.