Global Marketing Index, February 2014: Improving trading conditions boost marketer optimism
Suzy YoungWarc
- Headline GMI increases in February, backed by improvement in business conditions in the Americas
- Marketing budget growth slows, but planned spend continues to rise
- Mobile and digital (excluding mobile) budgets continue to show highest monthly growth
Marketers’ optimism was underpinned by rapidly improving trading conditions in February, according to the latest data from Warc’s Global Marketing Index.
Across all featured regions, the headline GMI measure – which takes into account...