The new austerity: What future for indulgence and excess?

Will Seymour

This article discusses how a rising awareness of the consequences of indulgent and excessive consumption is affecting consumer attitudes and behaviours globally.

The new austerity: What future for indulgence and excess?

Will SeymourFuture Foundation

At the start of the year, health is traditionally in the spotlight. Fresh from the indulgence of seasonal festivities, many of us make guilt-ridden resolutions and set personal goals with the vision of a healthier, fitter, more dynamic self.

More broadly, at a national and international level, health remains a growing pre-occupation for governments and policy makers as, in many countries, state budgets increasingly strain to cope with the effect of ageing populations and growing prevalence of lifestyle diseases.

For food and drink brands, specifically,...

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