Traffic fraud cripples digital: Insights from the IAB Annual Leadership Meeting 2014

This event report addresses the issue of online traffic fraud. In it, Vivek Shah – ceo of digital media company Ziff Davis, Inc and in-coming chair of the IAB – warns that this issue has reached "crisis proportions", largely because of the industry-wide focus on ad performance rather than traffic sources.

Traffic fraud cripples digital: Insights from the IAB Annual Leadership Meeting 2014

Geoffrey PrecourtWarc

Vivek Shah, the in-coming chair of the Interactive Advertising Bureau, opened the industry body's eighth Annual Leadership Meeting with a startling confession: "We have taken a perfect product and by our own actions have made it imperfect."

In addressing a Palm Springs, California, audience of more than 1,000 registrants - four times the size of the initial gathering in 2007 - Shah, who is ceo of digital media company Ziff Davis, Inc., insisted that "traffic fraud has reached crisis proportions. According to comScore, 36% of traffic...

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