GL Noble Denton: YOU are who WE are

Agency: Westhill Communications
Client: GL Noble Denton
Brand: GL Noble Denton
Category: Internal Communications

Executive summary

PEOPLE, NOT PRODUCTS, PRODUCE RESULTS

GL Noble Denton (GLND) is an independent technical advisor to the oil and gas industry with over 3,000 consultants in 80+ countries. Following the acquisition of a group of businesses in 2010, GLND began an extensive integration programme. As part of this, two research studies were conducted in 2011, which revealed that:

  • employees were extremely proud of the work they did, but felt undervalued by management
  • clients most valued employees' expertise, but were unaware of the full portfolio of services

To help tackle these issues, we worked with GLND to develop a new advertising campaign highlighting the skills, experience and technical know-how of the company's people - putting real employees centre stage. The key was getting buy-in from staff. To encourage them to put themselves forward, we began with an internal awareness campaign: YOU are who WE are