GL Noble Denton: YOU are who WE are

This case study describes an internal communications and advertising campaign by GL Noble Denton (GLND), a technical advisor to the oil and gas industry, which sought to increase morale and retention rates amongst employees and showcase expertise to clients.

GL Noble Denton: YOU are who WE are

Agency: Westhill CommunicationsClient: GL Noble DentonBrand: GL Noble DentonCategory: Internal Communications

Executive summary

PEOPLE, NOT PRODUCTS, PRODUCE RESULTS

GL Noble Denton (GLND) is an independent technical advisor to the oil and gas industry with over 3,000 consultants in 80+ countries. Following the acquisition of a group of businesses in 2010, GLND began an extensive integration programme. As part of this, two research studies were conducted in 2011, which revealed that:

  • employees were extremely proud of the work they did, but felt undervalued by management
  • clients...

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