Crosse & Blackwell - A Great British brand back by popular demand

This case study describes the relaunch of a tinned soup brand - Crosse & Blackwell - owned by Princes Food and Drink Group.

Crosse & Blackwell - A Great British brand back by popular demand

Agency: TayburnClient: Princes Food and Drink GroupBrand: Crosse & Blackwell Category: External Communication Design

Executive summary

There is little more challenging in the world of brands than re-launching a forgotten and under-invested brand into a mature market dominated by one of the strongest food brands in the world.

But that's exactly what Princes did with Crosse & Blackwell. Acquired by Princes Food and Drink Group in 2011, a once well-loved and famous food brand, Crosse & Blackwell had suffered from years...

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