Look Mum No Hands! cafe branding

Agency: OPX
Client: H2C Enterprises
Brand: Look Mum No Hands!
Category: Brand Identity - under £100,000

Executive summary

20% of customers are not cyclists

What measures prove the identity's success?


Turnover and profit exceeded expectations within the first three months. Profit has increased by 148% since launch. Per outlet turnover is ahead of Starbucks, Costa and Caffé Nero.


Almost 1:5 people in the local vicinity recognise the identity with no mention of the name.