Royal Dutch Shell: Shell Eco-marathon Europe 2012

Agency: Imagination
Client: Royal Dutch Shell
Brand: Shell Eco-marathon Europe 2012
Category: Exhibitions and Experiential Environments

Executive summary

Shell Eco-marathon challenges students from high schools and colleges to design and build a vehicle to travel the furthest on a litre of fuel or the energy equivalent. It is a tangible expression of innovation - the defining Shell brand value - dedicated to pushing technical boundaries while inspiring young designers and engineers to consider a career in energy.

In 2012, Shell was determined to re-purpose this social investment initiative as a platform for direct engagement with the public. Inviting family audiences along for the first time would raise awareness of energy in everyday life and share the Shell perspective on future energy.