Kirkstall Brewery rebrand

Agency: WPA Pinfold
Client: Kirkstall Brewery
Brand: Kirkstall Brewery
Category: Brand Identity - under £100,000

Executive summary

Kirkstall summary

Kirkstall Brewery was formed in 2010 by Steve Holt, a passionate advocate of craft beer. The opening of the brewery coincided with a period of deep economic recession, increasing beer tax and a record number of pub closures. In addition, there has been a boom in microbreweries and Kirkstall's core regional market (Yorkshire) has more microbreweries than any other region.

Creating a new craft brewery brand in this environment was particularly challenging, it had to stand out from the crowded market place in a credible way and build on the provenance of its name – inspired by Kirkstall Abbey and the brewing prowess of the Cistercian monks. In addition, the brand identity needed to add value at a time when the market has been flooded with microbreweries competing on price, and the price of a pint of beer has increased considerably.