Bart Ingredients Company

This case study describes how Bart Spices, the premium herbs and spices producer in the UK, created brand differentiation in a category that is commonly seen as a commodity.

Bart Ingredients Company

Agency: HoneyClient: Bart Ingredients CompanyBrand: Bart Ingredients CompanyCategory: Packaging: Branded food

Executive summary

Established in 1963, Bart Spices has been a pioneering company selling premium quality herbs and spices for 50 years. Products range from classic herbs, spices and baking ingredients to more exotic blends.

Despite having been listed in Waitrose for 20 years and having a small presence in other retailers, there was little awareness of the brand.

In 2010 venture capitalists Langholm invested in the Brand and, in 2011, Honey was appointed to work alongside Bart for the...

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