Terry Whites 24 Daily: Delivering trust and sales daily
Agency: ElmwoodClient: Terry White ChemistsBrand: Terry Whites 24 DailyCategory: Packaging: Own Brand - Other
Executive summary
Picture a beauty contest: when it comes to the Australian health and beauty market, the competition is hotter than a runway show While supermarkets sit firmly in the front row clutching at lower cost structures, the traditional pharmacy channel is forced up the back, looking for new ways to compete.
That's exactly the challenge that faced mass retailer and family-owned franchise, Terry White Chemists, when they approached us...