Help Remedies: How Help Remedies turned the pharmaceutical aisle on its head

Agency: Pearlfisher
Client: Help Remedies
Brand: Help Remedies
Category: Packaging: Branded - other

Executive summary

For too long, the OTC pharmaceutical market had been a stagnant one - formulaic, clinical and devoid of emotion. Richard Fine and Nathan Frank were fed up with the excess of ingredients and lack of humanity in an industry as personal as healthcare and in 2008, Help Remedies was born.

Help is a range of OTC healthcare products with tons of personality and not much else. All Help products contain less - less drugs, less dyes, less confusion. Help is all about easy to understand solutions made accessible by communicating candidly to consumers.

help® is a new type of drug company - a drug company that promises you less.