What marketers can learn from the Consumer Electronics Show 2014

Sarah Shearman

As the relationship between brands, consumers and technology grows ever more complex, the Consumer Electronics Show (CES) – held every January in Las Vegas – has rapidly emerged as a fixture on the marketing calendar.

Following CES 2014, five executives from across the communications industry shared their takeaway insights with Warc.

Jason Whiting
Jason Whiting

Jason Whiting, managing director, client services, Huge

Everything at CES this year seemed to boast a curved screen. TV makers touted a better viewing experience and a broader sweet spot for watching HD content, but many people felt the curves actually increased glare. Still, the 4K and UHD content on display was breathtaking: not a pixel in sight, with clarity that felt like looking through 3D glasses.