How PepsiCo made progress in Vietnam
Low Lai Chow
Few countries embody the potential of Asia Pacific like Vietnam, where affluence levels and the opportunities for brands are multiplying at a rapid rate. As a result, however, competition has also intensified greatly.
"One of our key challenges has been: how do we sustain our competitive advantage, especially in the context that Vietnam is attracting a lot of players – multinational and very large local players," Shekhar Mundlay, chief operating officer of Suntory PepsiCo Vietnam Beverages, told delegates at AdAsia 2013.
In response, Suntory PepsiCo – a joint venture between...