WM Morrisons: Every penny matters

Result Customer Communications

The team

Taj Sur – Senior Local Marketing Manager
Lindsey Fowler – Tactical Advertising Manager, Broadcast & Leaflets
Mark Clysedale – Loyalty Campaign Manager
Vicky Lindrea – Associate Director
Lucy Burns – Account Executive
Charly Kemp – Junior Account Executive
Kerry Afxentiou – Board Account Director
Daniel Shunn – Account Executive
Graham Grant – Senior Creative
Ross Caffell – Senior Creative Manager
Jackie Donnelly – Leaflet Account Manager

How did the campaign make a difference?

With unique, disruptive creative designed to engage and resonate with key segments, this campaign demonstrated Morrisons' breadth and depth of range with a unique way of presenting products.

What details of the strategy make this a winning entry?