Lloyds Pharmacy: Putting our heart into keeping yours healthy

This case study describes a campaign by Lloyd's Pharmacy in the UK which used direct mail, TV ads and PR to promote services which help heart health.

Lloyds Pharmacy: Putting our heart into keeping yours healthy

TDA

The team

Keith Wintle, Helen Lucas, Lucy Barter, Rachel Hemmings, Alexandra Straube, David Burrows, Karen le Gallez, Alex Beaumont, Annette Whalley, Claire Connolly, Diane Prescott.

Other contributors:

Carat – Media Planning, Vizeum – Media Planning, KEP – Print.

How did the campaign make a difference?

Most people don't worry about heart health but about related issues like smoking, weight and blood pressure management. The 'new news' that addressing these could be good for your heart gave fresh relevance to old messages, increasing awareness and inspiring thousands to take action on...

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