Yorkshire Water: No fat down sinks!

This case study describes a public information campaign by Yorkshire Water, the UK water company, which used a multichannel approach to raise awareness of various internal flooding risks.

Yorkshire Water: No fat down sinks!

Jaywing

The team

Fran Kay, Debbie Donovan, Gavin Shore, Nic Hearnshaw, Jo Mayers, Mark Newman, Steve Doyle, Aimee Laycock, Wendy Berriman.

Other contributors:

Alchemy Media – Media buyer, Spellman Walker Limited – Print of door drop, Periscope Limited – Pre and post research.

How did the campaign make a difference?

This campaign contributed towards a change in customer behaviour by increasing awareness of internal flooding risks. This contributed to a reduction of 12% in internal flooding incidents, helping Yorkshire Water meet its regulatory target of fewer than 423 reported incidents for the year.

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