Triumph Essence Launch Campaign at Selfridges
Geometry Global
Background
Triumph lingerie is a well established brand (126 years old) with a rich heritage in classic underwear. Triumph worked closely with supermodel Helen Christensen (a brand ambassador) and used her insight to design a new premium collection of lingerie called 'Triumph Essence, The Luxury Collection'.
The task was to create a ground breaking interactive retail environment within the lingerie department of the world famous Selfridges store.
The 'Triumph Essence Fantasy Mirror', housed in a specially designed 'Fantasy Booth', was revealed on the day the collection was launched with the help of...